◈ 직무 개요
- Ensure consistent integrated brand representation across all brands, channels and touch points nationwide by collaborating closely with the Head of Marketing Communications based in Singapore.
- Lead integrated marketing and communication execution for product and brand to ensure consistency across all customer experience touch points, including product, digital, social, in-store, online and print.
- Innovate with new media marketing tactics; social, digital, direct response.
- Proficiency managing external relationships and agencies.
- Define and manage an operating budget for Korea marketing team.
- Evaluate and track key metrics and success criteria for all marketing, advertising, and PR programs and activations.
- Anticipate and implement necessary changes to strategy and execution process to support the company’s expansion both geographically and through new marketing initiatives and campaigns.
- Work with regional / global partners to deliver strong experience in storytelling and product marketing with retail understanding evelope country-specific marketing & communication programs that are in synch with regional needs, media calendars, and cultural moments
◈ 경력 요건
- Collaborative leader who understands the synergy between strategy, brand building, and performance marketing.
- Ability to thrive in a fast-paced, entrepreneurial environment that requires the ability to multi-task and implement high priority initiatives • Strong experience in storytelling and product marketing with retail understanding
- Minimum of 10 years of experience successfully building and executing an integrated marketing and communication strategy, ideally within a global lifestyle or luxury company.
- Superior analytical and decision-making skills with the ability to translate into an executable strategic plan.
- Ability to define and manage operating budgets
- Market facing with a track record of strong consumer understanding and foresight.
- Success using data (KPIs) in a measurable way to achieve a specific strategic result that is relevant to the organization.
- A high level of learning agility with the ability to translate conceptual strategies into easily understood execution plans and change management.
- Excellent communication and presentation skills.
- A global citizen who is committed to understanding the modern culture of travel in an authentic, unique and resonant way
◈ 제출 기한
◈ 제출 서류 및 기타
- 국/영문 이력서 및 자기소개서
◈ 담당 컨설턴트
- 손희승 / 02-2016-6604 / email@example.com