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CRM Manager
외국계 명품 화장품 그룹사
중간관리자급(과장),실무자급(대리이하)
직무 개요
1. Loyalty program management 
- Develop CRM strategy based on comprehensive landscape analysis & brand ambition
- Design 360  action plans to gain new customers & retain gained ones
- Flawless execution of CRM programs & coordination of all stakeholders
- Plan the process of collection, management and analysis of customer data with implementation for sales enhancement
- Monthly analysis based on KPIS & action plan proposal to drive sales through CRM
2. Customer data analysis 
- Issue results of the program on a monthly basis
- Develop and improve necessary report formats and analysis criteria
- Manage the customer profiles and transaction data and provide a regular analysis based on customer segmentation to be reflected on short, mid and long-term strategic planning and implementation for marketing and sales teams: CRM campaign results, etc
- Monitor and analyses the effectiveness of all CRM actions (eg. Gift redemption, mailers, Digital & MMS actions, special sampling & GWP promotion for 2nd & 3rd purchase, reactivation, etc.) and suggest strategic direction to MKTG & other depts. upon requirement
3. Reporting 
- Prepare overall  customer status by segment, by axis and campaigns franchise/product on a weekly, Monthly, yearly basis
- Prepare membership status, CRM actions with results, competitors’ activities report on a monthly basis
- Prepare CRM KPIs, capture sales rate, transaction by customer segment, Platinum customer status reports per counter and share to sales team
4. Planing 
- Plan and manage budget & expenses
- Collaborate HQ & Region to elaborate the best plan for Korea
- Plan strategic communication scheme by customer level, by promotion, by launching

경력 요건
Above University graduation
Cosmetic industry experience preferred but not required
Strong communication skills and Team player
- Understanding and experience in CRM applicable to both of OFF LINE & ON LINE channels preferred
Strategic agility and Strong analytics skills
MS Office skills
Fluency in English

처우
- 협의

제출 기한
- ASAP

제출 서류 및 기타
- 국/영문 이력서 및 자기소개서

담당 컨설턴트
- 추정현 / 02-2016-6691 / jh.choo@vpeople.co.kr