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◈ 직무 개요
1. Loyalty program management - Develop CRM strategy based on comprehensive landscape analysis & brand ambition
- Design 360 action plans to gain new customers & retain gained ones
- Flawless execution of CRM programs & coordination of all stakeholders
- Plan the process of collection, management and analysis of customer data with implementation for sales enhancement
- Monthly analysis based on KPIS & action plan proposal to drive sales through CRM
2. Customer data analysis
- Issue results of the program on a monthly basis
- Develop and improve necessary report formats and analysis criteria
- Manage the customer profiles and transaction data and provide a regular analysis based on customer segmentation to be reflected on short, mid and long-term strategic planning and implementation for marketing and sales teams: CRM campaign results, etc
- Monitor and analyses the effectiveness of all CRM actions (eg. Gift redemption, mailers, Digital & MMS actions, special sampling & GWP promotion for 2nd & 3rd purchase, reactivation, etc.) and suggest strategic direction to MKTG & other depts. upon requirement
3. Reporting
- Prepare overall customer status by segment, by axis and campaigns franchise/product on a weekly, Monthly, yearly basis
- Prepare membership status, CRM actions with results, competitors’ activities report on a monthly basis
- Prepare CRM KPIs, capture sales rate, transaction by customer segment, Platinum customer status reports per counter and share to sales team
4. Planing
- Plan and manage budget & expenses
- Collaborate HQ & Region to elaborate the best plan for Korea
- Plan strategic communication scheme by customer level, by promotion, by launching
◈ 경력 요건
- Above University graduation
- Cosmetic industry experience preferred but not required
- Strong communication skills and Team player
- Understanding and experience in CRM applicable to both of OFF LINE & ON LINE channels preferred
- Strategic agility and Strong analytics skills
- MS Office skills
- Fluency in English
◈ 처우
- 협의
◈ 제출 기한
- ASAP
◈ 제출 서류 및 기타
- 국/영문 이력서 및 자기소개서
◈ 담당 컨설턴트
- 추정현 / 02-2016-6691 / jh.choo@vpeople.co.kr
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