Senior Marketing Specialist - Global IT Software Company 2019.10.10

#Job Title

- Senior Marketing Specialist


#Location

- South Korea


#Job Description

- Focused on demand generation marketing programs to grow sales pipeline for the sales organization

- Develop a joint marketing plans and a list of common activities to drive more business growth with channel & partners

- Organize local exhibitions, conferences and seminars, including drive attendance.

- Execute Corporate and local digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.

- Nurture existing leads through digital content, events and other appropriate marketing tactics.

- Work on marketing data to provide local reports and dashboards.

- Support the local manager in monitoring lead flow within the territory to ensure sales are receiving and following up on leads.

- Create local marketing plan that aligns with sales priorities and the go-to-market model.

- Develop campaigns, focused on the correct personal, through close collaboration with corporate marketing and product management.

- Work collaboratively with Strategic and Named accounts. Develop Account based marketing initiatives in selected customers.

- Support local channel marketing activities to develop our territory account business.

- Partnership with Industry associations to build enhanced programs/benefits


#Job Qualifications

- 6-10 years’ experience in Marketing/Field Marketing, especially in the IT environment.

- Digital Marketing skills are required (Web, Paid Social, Paid Search, Social Selling and Social Media).

- The use of BI tools such as Marketing Automation or CRM tools is a strong plus.

- Ability to work hand in hand with sales team and develop joint marketing initiative with them to sell at scale.

- Highly reliable: attention to detail and accuracy is a must.

- Up to 25% travel to support events and attend sales/marketing meetings.

- Ability to work independently and flexibly, with excellent team working skills.

- Excellent organizational skills, able to work well under pressure, prioritize and meet deadlines.

- Strong project management skills.

- A creative thinker with good communication skills, written and verbal.

- Ability to manage data and create/manage dashboards.

- Good proficiency in English required.

- Experience in B2B and B2C demand generation environment preferred


#Salary

- Negotiable 


#Recruiter

- Liz / 02-2016-6633 / eva@vpeople.co.kr